A well-planned commercial shoot creates more than images for the moment. It builds a visual library. Most commercial shoots are planned around an immediate need. A campaign launch. A website refresh. An annual report. A seasonal promotion. A new story the organization...
The way people are shown is how an organization is understood. Most organizations update their photography when something changes. A new leader. A shift in direction. A refreshed website. The images follow. But what’s often overlooked is this: The way people are shown...
Introduction By 2026, most agencies won’t be asking whether lifestyle photography matters. They’ll be asking whether it’s doing enough. The visual landscape is crowded. Brands are competing for attention in smaller windows, across more platforms, with audiences that...
The most effective campaigns don’t begin with a shot list. They begin with people. In an era where audiences are increasingly selective about what they engage with, the brands that stand out are the ones that feel human — grounded in real moments, real emotion, and...
What is Lumity? Derek Ford Studios took part in several exciting projects in 2022, one of them being the Lumity project. Lumity is a brand of Phonak, an international leader in hearing aids based in Switzerland. Phonak believes that “well-being is...
