Introduction By 2026, most agencies won’t be asking whether lifestyle photography matters. They’ll be asking whether it’s doing enough. The visual landscape is crowded. Brands are competing for attention in smaller windows, across more platforms, with audiences that...
The most effective campaigns don’t begin with a shot list. They begin with people. In an era where audiences are increasingly selective about what they engage with, the brands that stand out are the ones that feel human — grounded in real moments, real emotion, and...
Where Strategy Meets Story: Commercial Photography for Agencies & Marketing Teams In modern marketing, visuals aren’t just part of the strategy — they are the strategy.Campaigns move fast, expectations are high, and brands are competing across more platforms than...
Refresh your corporate portraits before year-end. Derek Ford Studios offers consistent, polished team photography for your 2026 marketing, website, and annual reports. Professional portraits that align your brand for the year ahead. As the year comes to a close, it’s...
Visual Storytelling at Macaulay Point As part of my continuing work with the Capital Regional District (CRD), I was commissioned to capture photography, videography, and drone footage of the Macaulay Point Wastewater Treatment Plant in Victoria, BC. This project...
