Art of the 6 Pack- Promotional Video for Glenmore Custom Print & Packaging
Glenmore Custom Print & Packaging recently commissioned us to create a testimonial that would showcase their value to both designers and design consumers. Promotional videos like this are incredibly powerful. They remove a barrier between a business and potential clients, creating an atmosphere of familiarity and trust. For this project, Derek Ford Studios cut the original Glenmore Custom Print & Packaging video down to 15 second videos for optimal sharing on Instagram.

The Power of Video

Earlier this year, YouTube surpassed Google for total number of monthly visitors. Video is this popular because it is the most powerful and immediate way to tell a story. For business, it’s the most compelling way to explain your unique value proposition and build relationships with current and potential clients. Not only do companies using video enjoy 41% more web traffic from search than non-video users, including a video on a landing page can increase conversion rates by 80%.

Beyond video testimonials, there are a variety of promotional videos you can leverage for your business to connect with your clients. These include anything from educational shorts and animated videos, to company story videos and commercials.

The Final Product

62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. This means that you cannot afford to make subpar videos! When hiring a professional video production company, look for one that has experience delivering quality work. Find someone that understands the scope of your needs and can consult with you to achieve your goals for your video projects.

“Derek was fantastic to work with, always going above and beyond to create an outstanding finished product. His guidance throughout the project allowed us to clearly and concisely document our story.” —Jamie Lamb | Senior Consultant, Glenmore Custom Print & Packaging

Reach Your Clients

Once your promotional video is created, you’ll want to share it with potential clients who are looking for what you have to offer. On social media, video is shared 1200% more times than links and text combined!Here are 5 quick tips to help increase your promotional video’s exposure to potential clients online:

  1. Publish your video to your website, blog or upcoming newsletter.
  2. Publish on a variety of video engines. Reach your audience on YouTube, Vimeo and Vine.
  3. Create a catchy title for your promotional video. Write titles that inspire, build curiosity and set reasonable expectations.
  4. Add appropriate video tags. Focus on specific keywords that help identify the content of your video.
  5. Share videos on social channels. Share to Facebook & Google + to improve search engine optimization and promote social sharing of the video.

Are you interested in having a promotional video made for your business? Connect with us to discuss your project needs! Contact Derek at 250-508-3762 | derek@derekford.com

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