Social media has taken a huge leap in popularity! Businesses have begun to take platforms more seriously. To improve your online presence, hiring a professional photographer has become more popular.

Having beautiful photos that follow your brand’s style are great making accounts look consistent. They also help audiences recognize you, therefore providing a clear understanding of your brand to future customers.

An online presence has become incredibly important. If your brand is not online, you are limited. In addition, this decreases your chances of gaining new customers. This is due to a large portion of audiences using social media to search for new products and services.

Empress Gin

Social media provides new methods for sharing content. It also creates new ways to partner with creatives and businesses. Derek Ford Studios was invited by Empress Gin to experience and capture where the brand was created. From this, the brand received new content and social media engagement. Influencers who attended were also gifted with a unique experience. This included special treatment and freedom to explore the Empress Gin Distillery, located in Sidney. It also included a look at the Fairmont Empress Hotel in Victoria’s harbour.

Derek was able to capture photographs of influencers who attended. He also captured behind the scenes images. These images could be used for posts on Empress Gin’s social media. They could also be used later for marketing in ads, both digital and printed.

What Can You Do?

In conclusion, attention grabbing media is very important. Responding quickly to account activity can also be important to your brand. Posting timely photos and witty comments on social media can be an easy way for interaction. This gives your post more to your audience. When rolling out critical content, ‘readiness is the key to responsiveness’.

“That comes from having your ducks (chickens?) in a row with easily accessible, top-quality creative… in the right formats for all of your channels and the processes in place to get it all out on a dime with no ruffled feathers.”

McLaughlin, Melinda. (2019, September 21). How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

Hiring a professional photographer for your social media is a great way to stay current online and build your creative portfolio. Are you interested in having content collected for your brand’s social media?

Connect with us to discuss your project needs! Contact Derek at 250-508-3762 |

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