Social media has taken a huge leap in popularity! Businesses are beginning to take platforms more seriously. To improve your online presence, hiring a professional photographer has become more popular.

Firstly, having beautiful photos that follow your brand’s style make accounts look consistent. They also help audiences recognize you, therefore providing a clear understanding of your brand.

In addition, online presence has become incredibly important. You are limited if your brand is not online. In addition, your chances of gaining new customers decrease. This is due to a large portion of audiences using social media to search for products or services.

Empress Gin

Social media provides new methods for sharing content. In addition, it creates new ways to partner with creatives or businesses. Derek Ford Studios was invited by Empress Gin to experience a day and capture images where the brand was created. This gave the brand new content and social media engagement. A unique experience was also given to influencers who attended. This included special treatment and freedom to explore the Empress Gin Distillery, located in Sidney. It also included a look at the Fairmont Empress Hotel in Victoria’s harbour.

Derek captured photographs of influencers and behind the scenes images. These images were used for posts on Empress Gin’s social media. In addition, they’ll also be used for marketing in ads, both digital and printed.

What Can You Do?

Attention grabbing media is very important. Additionally, responding quickly to account activity should be important to your brand. Post timely photos or witty comments as an easy way for interaction. This gives your post more to your audience. When rolling out critical content, ‘readiness is the key to responsiveness’.

“That comes from having your ducks (chickens?) in a row with easily accessible, top-quality creative… in the right formats for all of your channels and the processes in place to get it all out on a dime with no ruffled feathers.”

McLaughlin, Melinda. (2019, September 21). How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In conclusion, hiring a professional photographer for your social media is a great way to stay current online, and additionally build your creative portfolio. Are you interested in having content crafted for your brand’s social media? Improve online presence by hiring a photographer!

Connect with us to discuss your project needs! Contact Derek at 250-508-3762 | derek@derekford.com

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