professional photography

Photos of your company are often where your potential customers get their first impression of your business. That’s why it’s important to make your business stand out with good quality professional photography and engaging images that are right for your brand.

For businesses, photography can be used effectively in campaigns, advertising, branding, on your website, social media and much more. As I mentioned in my last post on promotional video, the power of visual communication has rocketed with the use of social media platforms like Facebook and Instagram.

There are a variety of benefits to having high-caliber, professional photos of your business:

  1. Make a Great First Impression
    Having great photos that truly communicate your brand will attract your target audience.
  2. Build Intrigue
    Expressive photos inspire potential customers to get to know your company’s story.
  3. Showcase Products & Services
    Photos are a quick and easy way to show prospective clients what you’re capable of. Professional photography communicates quality and therefore customers who value quality will be drawn to your business.
  4. Make it Personal
    People are more likely to do business with someone they know and trust. Photos of you and your staff allow potential customers to see the faces behind your business.
  5. Competitive Edge
    Stand out with images that show what makes your business unique.

Our team was invited to the Okanagan’s Golden Mile fruit belt to capture the pride and joy of the Gill family, the Gold Hill Winery. Derek is key photographer for Blended, a group of winery consultant specialists that provide services to a variety of wine businesses. Blended’s branding & advertising lead, Doug Brown, provided creative direction to capture the essence of the estate.

“The photography was essential to delivering the Gold Hill experience and Derek nailed it, brilliantly capturing the dusty gold tones of the winery and easy charm of the Gills. Our clients were thrilled – and you can see why!”—Doug Brown, Partner, Branding & Advertising, Blended

It was a real pleasure to capture Gold Hill Winery’s devotion to growing quality grapes and crafting award-winning wines. We incorporated the winery’s “discover gold” theme by focusing on the rich earthy tones and bold sparkling light of the site. It was very important for us to express the beauty of the vineyard, the sophistication of the wines and the dedication of the Gill family in this creative photo shoot.

Gold Hill Winery put these visuals to work on their website and social media channels: Facebook, Twitter and Instagram. These professional photos provide polished, consistent branding across online platforms and identify Gold Hill Winery as a distinguished business and an industry leader.

Are you interested in having a professional photos taken of your business? Connect with us to discuss your project needs! Contact Derek at 250-508-3762 | derek@derekford.com

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