Over the last decade social media has taken a huge leap in popularity. With this increase, businesses have followed suit, taking the platforms more seriously and hiring professional photographers to help improve their online presence and better promote their business. Having beautiful photos that follow your brand’s style help social media accounts look consistent, help audiences recognize you, and provide a clear understanding of your value proposition to future customers. Social media presence has gained huge importance for businesses. We are now at the point where if your establishment is not on a popular social media platform, you are limiting your chances of gaining new customers since a large portion of audiences use social media to search for new products and services.

Social media has provided new methods for sharing content and created new ways to partner with tastemakers, creatives and businesses. Derek Ford Studios and a number of influencers were recently invited by Empress Gin to experience and capture the culture of the places where the brand was created. At this mutually benefiting event, the brand received new content and social media engagement, and influencers were gifted with a unique experience. In this case, influencers were given special treatment and freedom to explore the Empress Gin Distillery in Sidney and the Fairmont Empress Hotel in Victoria’s harbour.

Throughout the day, Derek captured photographs of the attending influencers as well as behind the scenes images for posts that could later be used on Empress Gin’s social media or for later marketing purposes for digital or print ads. The focus of this shoot was to also capture the images in a way that could allow for Fairmont Empress Hotel to use them, creating a way that all stakeholders involved could mutually benefit from this strategic partnership.

Although half of the battle of social media is having attractive, attention grabbing media, it is also highly important for brands to respond quickly to activities on their accounts. Posting timely photos and witty comments on social media can be an effective and easy way for brands to interact with their audience and receive more value from posts. When rolling out critical content, ‘readiness is the key to responsiveness’.

“That comes from having your ducks (chickens?) in a row with easily accessible, top-quality creative… in the right formats for all of your channels and the processes in place to get it all out on a dime with no ruffled feathers.”

McLaughlin, Melinda. (2019, September 21). How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

Hiring a professional photographer for your social media is a great way to stay current online and build up your creative portfolio. Are you interested in having photos or video taken for your brand’s social media?

Connect with us to discuss your project needs! Contact Derek at 250-508-3762 | derek@derekford.com

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