Visual storytelling is a great way to showcase your work in an impactful way.

With over 25 years of combined videography experience, my diverse team of passionate experts works hard to provide our clients with high-quality videos. When sharing your story through a video, you are able to effectively convey a key messaging while providing the viewer with a visually appealing film.

“Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available.”

I worked with Brad Macleran from Sotheby’s Realty to create a video to share his story and showcase his business. Through this video, we were able to set the tone, share information and give prospective clients a view on what it’s like to work with Brad.

By creating video content for your business you are able to share an intimate experience and create a connection with the viewers, which in turn builds trust that converts into business. Promotional videos can also be repurposed for sharing on social media, newsletters, advertising, and many other things.

The creative for Brad’s video project was to capture something different and fresh. We crafted a look and feel for this project in a cinema verité style –the result was an engaging telling of Brad’s story and values, which helps clients better understand what working with Brad is like, and what he can help them achieve. 

There are many different types of promotional videos, such as animated videos, educational shorts, company story videos, and commercials. Depending on what type of message you are trying to convey will help you decide what type of video is best for you and your company. 

Using video is an extremely effective, easily digested medium to share information and set yourself aside from your competitors.  Are you interested in having a promotional video made for your business?

Connect with me to discuss your project needs! Contact Derek at 250-508-3762 | derek@derekford.com

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