“Wow! I was mesmerized for 5 minutes! That’s tough to do in the digital age.” -Riley Anderson
Let’s Get Visual
We, as humans, are incredibly visual creatures. 90% of the transmitted information in the human brain is visual. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. As Niel Patel says, “if a picture says 1000 words, then video is… priceless”.
Creating an original video that connects with your audience and tells a compelling story can be challenging. There are many things to consider when choosing a creative team to build a video for your brand. The experience and expertise of a video production company can really make a difference to your overall production. Typically, experienced producers can help you storyboard and suggest great ideas for your video that fit the messages you want to portray.
Read our post on the power of video and how to engage your audience.
The creative collaboration of a team can also play a big part in developing a video. Finding a team that can problem solve with the resources they are given, encourage debate in the brainstorming phase and foster positivity throughout the project will ultimately produce a better result.
Case Study: New Orleans Night
In this original video by Derek Ford Studios, a team of creatives came together to tell the story for recording artist Billy the Kid’s song New Orleans Night. This music video is set in a post apocalyptic time where water is scarce and people have taken to the underground, hoping for a future in a world unlike anything we could have imagined. The concept and script for this video was developed from original idea to execution.
The process for creating a compelling video starts with defining the story to its simplest form. Next, a creative visualization process is completed to identify the key elements of the narrative. Team members are then engaged to execute on their individual and group roles on the project. It’s important to ensure that execution is conducted with awareness- you never know what creative opportunities might arise in the moment. Lastly, the editing process and final touches weave the varying elements together into a well-told story.
Are you interested in having a promotional video made for your business? Connect with us to discuss your project needs! Contact Derek at 250-508-3762 | firstname.lastname@example.org